Top 10 Stores to Visit in New York City During the FIFA World Cup 2026™
The FIFA World Cup, the premier international soccer tournament, has been held every four years since 1930. It features forty-eight national teams competing in a month-long tournament hosted by selected nations.
FIFA World Cup 2026™ is coming to the New York/New Jersey area, with matches scheduled from June 13 through July 19 at MetLife Stadium in East Rutherford, New Jersey.
New York and New Jersey feature a stunning array of unique shopping experiences and shopping districts.
Daniel Hodges, CEO of Retail Store Tours, has created a list of ten outstanding stores to visit during the FIFA World Cup 2026™. Selected specifically with World Cup shoppers in mind, these retail operations showcase the innovative designs and cutting-edge retail that make the New York area a premier shopping destination.
Retail Store Tours also offers expert-led, curated excursions that provide an exceptional opportunity to explore these stores. The tours are time-efficient guided walking tours of cutting-edge stores. “New York sets the standard for exceptional store experiences,” says Hodges.
Retail Store Tours is the official provider of store tours for NRF Retail’s Big Show in New York, Paris, Singapore, Riyadh, and fifty cities worldwide. The tours are offered in English, Spanish, French, Portuguese, and Chinese. The tours are designed based on feedback and the latest trends. During a tour, attendees also have exclusive access to senior retail executives at each location.
Retail Store Tours evaluates each retail establishment on its use of human touch, technology, store design, brand story, employee training, change management, unique value proposition, and shopper safety.
Here are the ten outstanding stores to visit during the FIFA World Cup 2026™ in New York City:
Printemps
One Wall Street, New York, NY
Since 1865, Printemps Paris has been among the world’s leaders in the retailing of fashion, luxury, and beauty goods. Printemps New York represents the next step in its brand transformation, continuing and accelerating the reinvention of this celebrated French department store. Located in a landmark building in the heart of New York’s vibrant financial district, Printemps New York offers a unique take on the way a local touch can be blended with effortless shopping. While visiting Printemps New York, shoppers can make use of an in-store spa or choose among five different dining experiences under the culinary aegis of Gregory Gourdet. Each showcases an aspect of France’s culinary legacy but with a decidedly New York twist.
Tiffany & Co.—The Landmark
27 Fifth Avenue, New York, NY
Architect Peter Marino designed the new interiors of The Landmark as part of Tiffany & Co.’s first holistic renovation of its 186-year-old flagship store in nearly a century. The result is ten stories that celebrate the extraordinary in an extraordinary fashion. The new focus is on experiences, from a meal at Daniel Boulud’s Blue Box Café to the Audrey experience, which pays homage both to the iconic film Breakfast at Tiffany’s and to the cultural impact of the house. Installed throughout the store are more than forty works by such prominent artists as Daniel Arsham, Jenny Holzer, and Rashid Johnson, which accent Tiffany & Co.’s own unrivaled craftsmanship.
House of Dior New York
23 East 57th Street, New York, NY
The brand’s most ambitious stateside boutique to date, the House of Dior New York weaves together heritage, craftsmanship, and comfort in a way that feels both expansive and deeply personal. Showcasing an intentionality that’s unique even for luxury retail, each floor of the boutique is arranged into what feels like a series of living rooms—warm, inviting, and intimate. Art installations and sculptural details punctuate the shopper’s journey from women’s leather goods to men’s tailoring to fine jewelry. A spa on the top floor offers facial and body treatments in cocoonlike rooms.
Bergdorf Goodman
754 Fifth Avenue, New York, NY
Bergdorf Goodman's history is marked by its transformation from a tailor's shop to a premier luxury department store. Founded in 1899 by Herman Bergdorf, the store has undergone several significant moves and expansions. The first location was on 32nd Street, and it later moved to its current site at Fifth Avenue and 58th Street in 1928. The store has been a destination for American and French fashion, introducing innovative ready-to-wear clothing and attracting interest from the Italian, French, and American fashion industries. Over the years, Bergdorf Goodman has become synonymous with luxury, elegance, and superior service, making it a symbol of refined taste and style.
Crate & Barrel Flatiron
881 Broadway, New York, NY
Sited in a beautifully restored nineteenth-century building that once housed the city’s largest department store, the flagship location of Crate & Barrel occupies massive ground-floor space—flooded with light from tall, street-facing windows that let in the energy of the city. The services offered inside the store likewise draw on that energy. Shoppers can find bestselling items across every home category as well as artisan products such as Smithey cookware, Jono Pandolfi dinnerware, and Apotheke home fragrances inspired by the city’s creative community.
Pottery Barn
12 West 20th Street, New York, NY
Farther down Fifth Avenue, Pottery Barn’s Chelsea store offers a collection of expertly crafted furniture and home accessories as well as lighting fixtures, rugs, and window treatments. The Pottery Barn brand focuses on bringing casual style to every room in the home.
Harry Potter Store
935 Broadway, New York, NY
The world’s only official Harry Potter retail emporium, the Harry Potter Store provides an immersive experience unlike any other, with fifteen themed areas offering photo opportunities and exclusive products that celebrate the wizarding world. From toys to rare collectibles, it houses the largest collection of Harry Potter and Fantastic Beasts products under one roof.
Nike House of Innovation NYC
650 Fifth Avenue, New York
Nike created this singular retail location with the intent to inspire athletes around the world. Making use of new systems and new technologies as well as new standards, the Nike House of Innovation NYC provides real-time, expert advice on all things sport and style as well as the Nike By You program, which allows shoppers to customize products using experimental graphics inspired by the Air Max Dn8.
Experiences @ American Dream
1 American Dream Way, East Rutherford, NJ
American Dream is among the largest indoor theme parks in the United States. Among the many notable attractions that complement its retail mission are Big Snow and the DreamWorks Water Park. Big Snow is the first and only year-round, indoor, real-snow ski resort. Similarly, the DreamWorks Water Park is the largest indoor water park in North America, featuring the world’s largest indoor wave pool as well as an array of water slides, a multilevel play structure, and luxury cabanas.
Petco Union Square
44 Union Square East, New York, NY
Far beyond all the food, treats, toys, and leashes one would expect to find at any pet store, Petco’s Union Square bilevel flagship offers an array of curated services that complement its retail sales. The store has cat and dog groomers, who offer baths in addition to nail trims and haircuts, as well as dog trainers, who take on the behavioral issues of both puppies and adult dogs. There is even an in-store veterinary hospital that provides routine vaccinations as well as acute care and emergency services.
Interested in learning more about our World Cup Soccer Series Tours in New York & New Jersey from June 21 - July 19, 2026, for your company?
Contact us at hello@retailstoretours.com.
