NRF 2024 helps retailers navigate NY city store innovation with Retail Store Tours and the Expo at Retail’s Big Show and with focused Expo Tours

NRF 2024: Retail’s Big Show kicks off on January 14–16, 2024, in New York City. Attendees will hear from leaders in the retail industry and visit the largest display of retail technology on the expo at the Javits Center, with more than a thousand exhibitors.

Expo Tours are offered at NRF 2024 to help retailers navigate the expo while providing a guided journey focused on specific targeted technology.

“We partnered with Consumers in Motion to create guided, immersive tour experiences,” says Susan Newman, Senior Vice President of Events at NRF. The feedback from past participants has been very positive, with one international retailer commenting, “I liked the narrative that you created around building uniqueness through personalization, innovation, and service. Some real insights.” Another retailer said, “Our team was very pleased with the tours and would love to do this again. It increased our overall satisfaction with the Big Show.”

 Retail Store Tour Experience

“New York City is the epicenter for retail innovation, and many retailers arrive early to experience the city’s vibrant and varied retail scene,” says Daniel Hodges, CEO of Consumers in Motion. NRF 2024 offers Retail Store Tours (, which are expert-led, highly curated, time-efficient guided walking tours of cutting-edge stores. Attendees experience the latest tech, store designs, employee training, and best practices. These tours allow participants to gain insights from subject-matter experts, network with peers, and stay ahead of industry trends.

Tour options include:

American Dream: The Future of Retail Experience

A world-class retail and entertainment destination, American Dream redefines the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment, and attractions. Called one of the seven wonders of the retail world, American Dream features over four hundred stores and attractions just a short bus ride from the Javits Center. It is among the most technologically advanced shopping centers in world, with one of the most advanced uses of digital signage technology.

Brooklyn: Retail Reinvented

Well over a decade ago, an influx of artists, musicians and retro-style bars made Brooklyn’s Williamsburg neighborhood trendy. Today, we find existing brands such as Apple and Alo Yoga in unique forms and formats. Come to Williamsburg to see new creative concepts, products, and business models in retail, easily accessible from Midtown Manhattan and the Javits Center.

Fifth Avenue: Iconic Retailers

New York’s iconic retailers on the famous Fifth Avenue offers insight into the latest innovations in store design and reveals the ideas, influencers, and thought process behind their conception. The tour will visit iconic stores in the heart of the Midtown shopping district. Experience store innovation, technology, store concepts, merchandising, and how brands are seeing sustainability.

Hudson Yards + Grocery

One of the newest shopping facilities in New York City, Hudson Yards represents the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan’s West Side and a five-minute walk from the Javits Center.

SoHo: Innovation in Action

Nowhere is the scale and diversity of retail more pronounced than in SoHo and NoHo. A short distance from the Javits Center, SoHo and NoHo are known worldwide for innovative artistry and artfulness. It is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. See why these neighborhoods are where old stores come to reinvent themselves.

Expo Tour options include:

Future Tech: Showcases cutting-edge digital and in-store technology including advanced RFID, live-streaming, predictive commerce, smarter supply chains, sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, and the latest in digital signage.

Connecting the Customer Journey: This tour focuses on achieving operational excellence in key pillars of retail: hiring, employee training, optimizing store operations, seamless checkout, task management, and customer loyalty.

Intelligent Retail: Innovation, Ecommerce, and Best Practices: Features technologies enabling intelligent physical retail with sustainable, smart stores; and how in-store advertising drives in-store customer loyalty programs.

The AI Retail Playbook: Focuses on market-leading technologies in customer management, including utilizing AI for personalization, operations, training and talent development, seamless integration of the physical and digital customer journey, and utilizing ChatGPT.

Achieving Operational Excellence: This tour focuses on using a combination of technology and best practices to achieve operational excellence. See companies using the latest technology to maximize operations from the front end to the back end.

To learn more about these tours visit and

Contact: Daniel Hodges at

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