Expo Tours helps retailers navigate NRF 2025 Retail’s Big Show
Expo Tours helps retailers navigate best practices, innovation and technology at the NRF 2025: Retail’s Big Show
Expo Tours kicks off at the NRF 2025: Retail’s Big Show on January 12, 2025, and continues through January 14 in New York City. Attendees will hear from leaders in the retail industry and visit the largest display of retail technology on the expo floor at the Javits Center, with more than a thousand exhibitors. The 2025 Retail’s Big Show features cutting-edge and innovative technology, experiences and business models.
Expo Tours are offered at NRF 2025 to help retailers navigate the expo while providing a guided journey focused on specific technology. The tours are expert-led, curated, time-efficient and provide unmatched one-on-one networking.
“We partnered with Consumers in Motion to create guided, immersive tour experiences,” says Susan Newman, Senior Vice President of Events at NRF. The feedback from past participants has been very positive, with one international retailer commenting, “I liked the narrative that you created around building uniqueness through personalization, innovation, and service. Some real insights.” Another retailer said, “Our team was very pleased with the tours and would love to do this again. It increased our overall satisfaction with the Big Show.”
The Expo Tours topics are:
The New Connected Store Journey
Today’s consumers are navigating the physical customer journey and the digital customer journey seamlessly. Retailers are using cutting-edge CRM tools to improve the store experience with technology that keeps customers connected and coming back. This tour visits companies that provide retailers and shoppers with the technology to link the physical and digital shopping experiences.
Intelligent Retail: Innovation, Ecommerce and Best Practices
Enabling intelligent physical retail with sustainable, smart stores is the key to success with shoppers today. Connected commerce integrates in-store and online to allow customers a seamless shopping experience.
Engaging Consumers with Generative AI
Generative AI drives personalized customer experiences and improves the customer journey as well as store productivity. In a recent industry study, retailers said they believe AI is a differentiator in the market, revolutionizing customer experiences and marketing and content generation. AI fosters hyper-personalized shopping, product descriptions, price optimization and personalized customer service. It is estimated that 98 percent of retailers plan to invest in generative AI in the next eighteen months.
Maximizing Retail Media and Loyalty
This tour offers critical expertise for all retailers in today’s hypercompetitive retail environment. Today’s marketers gain control of real-time insights over their campaigns with better access to shopper data for route optimization. Participants will meet with companies that have state-of-the-art systems to manage smart loyalty programs, points and the processing of member activities. You’ll also experience companies with the most innovative solutions to improve profitability, create personalized customer experiences, diversify revenue and stay on the cutting edge of retail media and loyalty.
Future Tech Tour
This tour’s goal is to keep retailers on the forefront of innovation and to eliminate any blind spots in a rapidly moving marketplace. It focuses on cutting-edge digital and in-store technology, including advanced RFID, 5G, 6G, advanced voice technology, live-streaming, predictive commerce, suggestive shopping, smarter supply chains, innovation in sustainability, metaverse, holograms, conversational commerce, smart shopping mirrors, cybercrime and the latest in interactive digital signage. This tour will visit companies that focus on technologies adapted to consumers and review the importance of these applications.
