NRF 2022 - SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention

Nowhere is the scale and diversity of retail more pronounced than in SoHo & in NoHo, known worldwide for its innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms.

Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. We’ll show you why SoHo & NoHo is the place that old stores come to reinvent themselves.