NRF 2022 - American Dream: The Future of Retail Customer Experience

American Dream: The Future of Retail Customer Experience is a world-class retail and entertainment destination, American Dream is redefining the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment and attractions in one location.

American Dream features over 450 retail, food and specialty shops including: North America’s largest fully enclosed indoor DreamWorks Water Park, a Nickelodeon Universe Theme Park, a 16-story Big Snow Indoor Ski & Snow Park, the KidZania, a live performing arts theater and more!

American Dream is the largest and most innovative experience center in the world, offering both executives and shoppers a rich and immersive experience. American Dream incorporates both the eight habits of highly successful retailers (safety first, the human touch, use of technology, store and experience design, brand story, employee training, the ability to change quickly, delivering a unique value proposition) while optimizing the five senses through-out American Dream. The attention to detail in every aspect of physical retail and shopper design is unmatched in the industry.