The Americana at Brand
At the heart of The Americana at Brand shopping center is a lush two-acre park where customers can enjoy the hourly water show at The Fountain. But the more important draw here from a retail standpoint is the Amazon Style store, the first of its kind in the country. This innovative boutique uses artificial intelligence to help customers find the look that best suits them based on preferences expressed in an app. The clothing is then sent to a dressing room, where the shopping can continue via an interactive touch screen.