People-Centric, Shopping Experiences: SoHo
Nowhere is the scale and diversity of retail more pronounced than in SoHo, known worldwide for its innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. We’ll show you why SoHo is the place that old stores come to reinvent themselves.
What Is It?
Experience a diverse set of stores and business model.
Who Should Tour?
The entire retail GTM team.
What Will I Learn?
How business models are created and tested before they scale.
Tour Dates & Times
Saturday, January 10, 2026
10:00 am-12:00 pm, 12:30-2:30 pm, 3:00-5:00 pm
Monday, January 12, 2026
5:30-7:30 pm
Tuesday, January 13, 2026
5:30-7:30 pm
