Grocery: Experience Best Practices in Grocery
The supermarkets of long aisles stocked with neat rows of packaged goods will soon be relics of the past. Innovative new groceries that offer locally sourced products, much deeper experiences are transforming the customer journey. Using artificial intelligence, they predict with great accuracy what customers want to buy and tell them where to find it in the store. Studies in Germany have shown that customers buy 15 percent more while spending 25 percent less time. Don’t you need to find out how this is being done?