Fashion: Creativity, Imagination In High-End Ready To Wear Fashion
Success in the fashion industry has always belonged to the fast movers who adapt rapidly to changes in consumer behavior. So what do consumers want now? The answer is an experience. They want to be put at ease while they shop with some Brahms, perhaps, or a flute of champagne. They want video screens to show them what clothes will look good on them without having to try the clothes on. Only in the fashion capital that is New York can you see how the top designers are responding.