Apgujeong  Rodeo Street

Apgujeong Rodeo Street is a popular high-end fashion and shopping street located in the upscale district of Gangnam, one of the wealthier areas in Seoul. It is here where you will find the latest fashion shopping trends and styles popular in Seoul as well as stylish shops, cafes and upscale restaurants. The name Rodeo Street dates back to the 1990s, when many young, rich people would drive down the street in their imported sports cars while wearing luxury-branded clothes—if you didn’t know you were in Seoul, you might think you were in Beverly Hills.

Today, Apgujeong Rodeo Street attracts a young, hip and diverse crowd looking for the latest fashion trends. However, that doesn’t mean you can’t find all types of fashion here for all ages. While you will find high-end stores selling brand name items, you can also find local shops selling affordable luxury goods—that is, if you know where to look and you are willing to explore. This is especially true on the smaller streets that branch off from Apgujeong Rodeo Street.