How To Navigate New York’s Retail Landscape
Curated & Expert Led Retail Store Tour Options
Every day in New York City retailers, brands, investors, students and more come to explore New York’s amazing and seemingly endless retail landscape. What makes New York unique in the world is its diversified economy, technology sector and its robust design community, which, some experts say represents 80% of the world’s design talent. New York has at least twenty major shopping districts not including American Dream which is the world’s largest experience center at over 3,300,000 square feet and growing to explore.
Our company, Consumers in Motion Group offers store tours, experience and technology tours in thirty cities around the world. Retail Store Tours provides expert led, curated, guided walking tours of cutting-edge retail spaces global retail leaders. You see firsthand how these retailers are using their understanding of changing behaviors and technology to enhance the customer experience. New York’s retail environment is ideal for retail executives in grocery, fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores. The tour help executives in branding, IT, operations, business analyst consulting, or retailers who want to stay on the cutting edge. All of our stores are curated and ranked based n the seven Intelligent Engagement Index factors. The factors are the human touch, the use of technology, store design, brand story, employee training adaptation to change, and a unique value proposition.
What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at a premier shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements and brand stories at that location.
What are the benefits?
- Gain insider insights
- Hear from industry subject matter experts
- Stay in touch with industry trends and technology
- Network with your peers
“The store tour programs are expert led, curated, time efficient and compliment the rich content and robust technology at this year’s show. The customer experience and store tech offerings have changed significantly from the beginning of COVID until now. This tour will focus on what is new and what has changed. Retail participants will experience more than twenty stores that represent best practices in the retail industry, said Susan Newman, SVP, Conferences at the National Retail Federation.
“The store tour programs were created with feedback from the world’s leading retailers. The NRF 2023 store program includes American Dream, Brooklyn’s Williamsburg, SoHo and NoHo, and Hudson Yards,” said Daniel Hodges, CEO, Consumers in Motion Group and founder of Retail Store Tours.
One senior executive of a global beauty brand described the tour as “… the high point of my NRF experience. To get out into the real world and experience the cream of the crop retail was truly an inspiration.”
According to another attendee, a senior retail technology executive at an international consumer goods company, “Our guide was fantastic and so knowledgeable. I did a tour at my last NRF in 2020 and they never disappoint. Well worth the time and investment.”
The CEO of an international luxury brand said, “I discovered multiple brands I did not know and learned more about certain brands that I already knew about but have not fallen in love with yet. The group leaders and the team overall were excellent. One even waited behind for me while I purchased a pair of sunglasses. Five-star service. Can’t wait to go on another one next time.”
For further information on the Retail Store Tours (retailstoreours.com) at NRF 2023, visit Hello@retailstoretours.com or for further information on the Retail Store Tours at NRF 2023, visit nrfbigshow.nrf.com/special-programs/retail-store-tours
Tour Locations
American Dream: The Future of Retail Experience
American Dream is a world-class retail and entertainment destination. It is redefining the customer experience in shopping and leisure with a unique combination of retail, dining, technology, entertainment and attractions in one location. American Dream features over 450 retail, food and specialty shops including North America’s largest fully enclosed indoor DreamWorks Water Park, a Nickelodeon Universe Theme Park, a 16-story Big Snow Indoor Ski & Snow Park, a Ferris wheel, the KidZania, a live performing arts theater and more. It is a twenty-minute taxi ride from the Javits Center.
Hudson Yards: Merging Brick-and-Mortar with Digital
One of the newest shopping facilities in New York City, Hudson Yards offers in a single structure the best of what leading-edge retail has to offer. A vertical mall that is easy to navigate, it features everything from out-of-the-box mindfulness to participatory experiences to luxury brands reinventing themselves. Hudson Yards is on Manhattan’s West Side and a five-minute walk from the Javits Center.
SoHo + NoHo: Visionary Innovation Meets Savvy Reinvention
Nowhere is the scale and diversity of retail more pronounced than in SoHo and NoHo. These neighborhoods are known worldwide for innovative artistry and artfulness, and it is here that retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that will not be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement.
Brooklyn/Williamsburg: Where Trends, Technology and New Business Models are Created
Well over a decade ago, an influx of artists and musicians made Brooklyn’s Williamsburg neighborhood trendy. Retro-style bars flourished. Today we find existing brands such as Apple and Alo Yoga in forms and formats unique in the world. New creative concepts, products and business models are always being created in Williamsburg.
