{"title":"NRF 2027 Retail's Big Show New York Tours","description":"","products":[{"product_id":"the-meatpacking-district-where-companies-reinvent-themselves","title":"The Meatpacking District","description":"\u003cp\u003e\u003cstrong\u003eWhere Companies Reinvent Themselves\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Meatpacking District is a neighborhood on the far west side of Manhattan. Continuing a transformation that began in the 1990s, the area is now home to the famed High Line linear park and the Whitney Museum of American Art.\u003c\/p\u003e\n\u003cp\u003eIn the last 20 years, fashion and graphic designers, architects, artists, restaurateurs, world-renowned stylists and corporate headquarters have moved in alongside existing meatpacking plants. It is the home of innovative stores such as the new Google store, Restoration Hardware, the Samsung Innovation Center, Warby Parker, Sephora and much more.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e \u003cbr\u003eA curated walking tour of innovative retail concepts, experiential environments, and evolving business models that reflect the unique character and influence of the Meatpacking District.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWho Should Tour?\u003c\/strong\u003e \u003cbr\u003eRetail executives, strategy teams, store design professionals, marketers, merchants, innovation leaders, and operations teams looking to understand how physical retail is evolving to meet changing consumer expectations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Will I Learn? \u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; mso-bidi-font-family: Arial; color: #111111; background: white;\"\u003eHow leading brands use stores as laboratories for innovation and customer engagement.\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTour Dates \u0026amp; Times\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eSaturday, January 9, 2027\u003c\/strong\u003e\u003cbr\u003e10:00 am-12:00 pm, 12:30-2:30 pm, 3:00-5:00 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonday, January 11, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTuesday, January 12, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1140860976?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Retail Store Tours Food Experience\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"max-width: 200px; margin: 0px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/nrf27-site-header-logo.svg?v=1793636092\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/nrfbigshow.nrf.com\/schedule\/retail-store-tours\" rel=\"noopener\" target=\"_blank\" class=\"Button Button--primary\"\u003eLearn More \u0026amp; Book Now\u003c\/a\u003e\u003c\/p\u003e","brand":"Retail Store Tours","offers":[{"title":"Default Title","offer_id":40430931706052,"sku":"MeatpackingNYC","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/robbie-noble-Bd7C1sGfhnY-unsplash3600X2400_a4e23891-7a37-47cb-adb9-e20a3c1b3e1a.jpg?v=1687790729"},{"product_id":"the-retail-evolution-american-dream","title":"The Retail Evolution: American Dream","description":"\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003eHeld at American Dream and designed for tech and social media savvy retailers, this tour provides a technologically enhanced experience, including smart, integrated digital signage; social media experiences; AR experiences throughout the entire environment; and evolutionary and revolutionary displays. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e \u003cbr\u003eExplore a state-of-the-art experience center.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWho Should Tour?\u003c\/strong\u003e \u003cbr\u003eIT Managers, CDO, CTO, CMO.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Will I Learn? \u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; mso-bidi-font-family: Arial; color: #111111; background: white;\"\u003eHow design drives engagement.\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTour Dates \u0026amp; Times\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eSaturday, January 9, 2027\u003c\/strong\u003e\u003cbr\u003e10:00 am-2:00 pm, 3:00-7:00 pm\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003eA senior executive attending the tour said that “American Dream is a center of excellence for experience retail and the integration of technology, social media and the human touch. A must see for best practices and epic scale.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1140852045?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Retail Store Tours Food Experience\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"max-width: 200px; margin: 0px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/nrf27-site-header-logo.svg?v=1793636092\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"Button Button--primary\" href=\"https:\/\/nrfbigshow.nrf.com\/schedule\/retail-store-tours\" rel=\"noopener\" target=\"_blank\"\u003eLearn More \u0026amp; Book Now\u003c\/a\u003e\u003c\/p\u003e\n","brand":"Retail Store Tours","offers":[{"title":"Default Title","offer_id":45188146299076,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/American_Dream_Feature_12002x_ea7f7972-5907-48ff-90cc-88100bbd6cfc.jpg?v=1758283342"},{"product_id":"people-centric-shopping-experiences-soho","title":"People-Centric, Shopping Experiences: SoHo","description":"\u003cp style=\"vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; letter-spacing: .1pt; background: white;\"\u003eNowhere is the scale and diversity of retail more pronounced than in SoHo, known worldwide for its innovative artistry and artfulness. Here, retail is unbound, spilling all over the streets in a kaleidoscope of forms. Side by side with iconic stores are avant-garde pop-ups that won’t be around tomorrow. The randomness is inspirational, and it adds to the neighborhood’s excitement. We’ll show you why SoHo is the place that old stores come to reinvent themselves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e \u003cbr\u003eExperience a diverse set of stores and business model.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWho Should Tour?\u003c\/strong\u003e \u003cbr\u003eThe entire retail GTM team.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Will I Learn?\u003c\/strong\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; mso-bidi-font-family: Arial; color: #111111; background: white;\"\u003eHow business models are created and tested before they scale.\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTour Dates \u0026amp; Times\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eSaturday, January 9, 2027\u003c\/strong\u003e\u003cbr\u003e10:00 am-12:00 pm, 12:30-2:30 pm, 3:00-5:00 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonday, January 11, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTuesday, January 12, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1140863157?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Retail Store Tours Food Experience\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"max-width: 200px; margin: 0px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/nrf27-site-header-logo.svg?v=1793636092\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/nrfbigshow.nrf.com\/schedule\/retail-store-tours\" rel=\"noopener\" target=\"_blank\" class=\"Button Button--primary\"\u003eLearn More \u0026amp; Book Now\u003c\/a\u003e\u003c\/p\u003e","brand":"Retail Store Tours","offers":[{"title":"Default Title","offer_id":45188168679620,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/SOHOPHOTORST3600X2400_e81d88f3-bdd1-4ba1-b4e6-1f1c8ba42279.jpg?v=1687790482"},{"product_id":"iconic-retailers-5th-ave-madison-ave","title":"Iconic Retailers: 5th. Ave \u0026 Madison Ave","description":"\u003cp style=\"vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003eOn this tour, we meet with the best-in-class retailers on Fifth Avenue, home to the finest shopping, dining, and cultural destinations in NYC. For more than a century, it has been the definition of glamour for both visitors and locals, and it continues to be a place to experience the best of the best. From flagship boutiques such as Tiffany’s, Gucci, Saks, and Bergdorf’s and cultural spots such as MoMA and St. Patrick’s Cathedral, to luxury hotels just a few steps away from Central Park, Fifth Avenue has something for everyone to enjoy.\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e \u003cbr\u003eLearn how iconic brands have thrived over the past hundred plus years.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWho Should Tour?\u003c\/strong\u003e \u003cbr\u003eOperations, marketing, executive level.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Will I Learn?\u003c\/strong\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; mso-bidi-font-family: Arial; color: #111111; background: white;\"\u003eHow successful brands have integrated best practices into the brand DNA and culture.\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTour Dates \u0026amp; Times\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eSaturday, January 9, 2027\u003c\/strong\u003e\u003cbr\u003e10:00 am-12:00 pm, 12:30-2:30 pm, 3:00-5:00 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonday, January 11, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTuesday, January 12, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003ciframe src=\"https:\/\/player.vimeo.com\/video\/1140857127?badge=0\u0026amp;autopause=0\u0026amp;player_id=0\u0026amp;app_id=58479\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Retail Store Tours Food Experience\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"max-width: 200px; margin: 0px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/nrf27-site-header-logo.svg?v=1793636092\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/nrfbigshow.nrf.com\/schedule\/retail-store-tours\" rel=\"noopener\" target=\"_blank\" class=\"Button Button--primary\"\u003eLearn More \u0026amp; Book Now\u003c\/a\u003e\u003c\/p\u003e","brand":"Retail Store Tours","offers":[{"title":"Default Title","offer_id":45188170186948,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/AppleFifth.jpg?v=1686851187"},{"product_id":"union-square-an-urban-crossroads","title":"Union Square: An Urban Crossroads","description":"\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003eSee one of Manhattan's most dynamic retail ecosystems, where commerce, transit, public space, culture, dining, and community converge. Unlike traditional shopping destinations, Union Square demonstrates how retail can thrive as part of a broader urban experience.\u003cbr\u003e\u003cbr\u003e\nThis tour showcases how brands leverage high foot traffic, diverse consumer missions, and constant activity to create engaging customer experiences, test new concepts, and drive performance in a rapidly evolving retail landscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Is It?\u003c\/strong\u003e \u003cbr\u003eA curated walking tour of one of New York City's most active mixed-use districts, highlighting the intersection of retail, transportation, dining, culture, and public space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWho Should Tour?\u003c\/strong\u003e \u003cbr\u003eRetail executives, store development teams, marketers, operations leaders, urban planners, and innovation professionals interested in the future of physical retail and consumer behavior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: Helvetica; color: black; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;\"\u003e\u003cstrong\u003eWhat Will I Learn? \u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; mso-bidi-font-family: Arial; color: #111111; background: white;\"\u003eDriving engagement in high-traffic locations\u003cbr\u003e\nCreating effective omnichannel experiences\u003cbr\u003e\nUsing experiential retail to attract customers\u003cbr\u003e\nBlending retail, food, and community experiences\u003cbr\u003e\nTesting new concepts before scaling\u003cbr\u003e\nUnderstanding the future role of physical stores in urban environments\u003c\/span\u003e\u003cspan style=\"font-family: Helvetica; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTour Dates \u0026amp; Times\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eSaturday, January 9, 2027\u003c\/strong\u003e\u003cbr\u003e10:00 am-12:00 pm, 12:30-2:30 pm, 3:00-5:00 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMonday, January 11, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTuesday, January 12, 2027\u003c\/strong\u003e \u003cbr\u003e5:30-7:30 pm\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"max-width: 200px; margin: 0px;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/nrf27-site-header-logo.svg?v=1793636092\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"Button Button--primary\" href=\"https:\/\/nrfbigshow.nrf.com\/schedule\/retail-store-tours\" rel=\"noopener\" target=\"_blank\"\u003eLearn More \u0026amp; Book Now\u003c\/a\u003e\u003c\/p\u003e\n","brand":"Retail Store Tours","offers":[{"title":"Default Title","offer_id":47156389675204,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/5820\/9840\/files\/filters_format_webp.webp?v=1793658209"}],"url":"https:\/\/retailstoretours.com\/collections\/nrf-2027-retails-big-show-new-york-tours.oembed","provider":"Retail Store Tours","version":"1.0","type":"link"}