An Interview with Drew Green, Chief Executive Officer, President Director at Indochino
Born and educated in Canada, Drew Green received his degree in Kinesiology and Exercise Science. He started his career in Toronto at FloNetwork and then headed off to New York.
Positions at DoubleClick (now owned by Google) and Shop.com followed. In 2008 SHOP.COM’s Network of sites had over 200 million visits and ranked #3 in multi category retail. Drew amassed vast knowledge on marketing, lead generation and advertising platforms during this time in New York.
Drew returned to Canada after nearly a decade in New York and has many executive, advisory and board roles at Shop.ca, Yourika, Apollo Exchange, Unata, Riverdale. Paymi and Influicity.
In 2015 Green accepted the job of Chief Executive Officer, President and Director at INDOCHINO which is based in Vancouver. The Canadian company was in need of reinvention, which Green addressed and was aided by an unmatched background in digital, branding, marketing and leadership. INDOCHINOwas founded in 2007 by Heikal Gani and Kyle Vucko during their time at the University of Victoria. These two entrepreneurial students created the idea out of necessity and fostered it into an international phenomenon.
INDOCHINO was the first online company to disrupt the retail and retail technology sector by delivering mass one-to-one apparel garment to their primarily customers. INDOCHINO is in a highly competitive space with competitors such as Bonobos (owned by Walmart). Suit Supply (based in Amsterdam), Frank & Oak (based in Montreal), Untuckit (based in New York) and Stitch Fix (based in San Francisco) a women’s brand which is pivoting to men.
INDOCHINO has set a goal of delivering one million made to measure suits by 2020.
INDOCHINO successfully transitioned from digital to brick and mortar and has opened 43 showrooms since 2015 with up to 13 more slated for 2019. Australia is INDOCHINO’s first official launch outside of North America.
Drew is an experienced and energetic leader. The key to his success is his focus on people, product, profits, partnership and price. Green said, we make one of kind, made to measure garments. The have developed a platform and process that allow for 350,000 to 500,000 appointments which are typically one-hour in duration. They have a team of 750 in Canada and 1,500 in China. They manage 250 fabrics over the five seasons they service. INDOCHINO has a very efficient supply chain and can deliver suits under two weeks.
Drew Green is a keynote speaker at the Future Stores Conference which will be held in Seattle from June 4 to June 7, 2019.
